Trends
Why do many agents struggle with profitability closing one sale monthly?
Real Estate Agents
Real Estate Marketing
Mortgage
Buyers
Sellers
Answer
Many agents struggle with profitability on just one sale per month because their unit economics don’t support their living expenses. High commission splits, marketing costs, transaction fees, and taxes can consume thirty to fifty percent of gross income. Additionally, overspending on low-return lead sources and failing to track net per unit reduce profit margins. Without disciplined budgeting and optimizing lead costs, closing one sale per month often leaves agents financially stressed.
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