What to Buy
Can haunted house stories increase a property’s charm for buyers?
Sellers
Buyers
Real Estate Marketing
Home Staging
Lighting
Answer
Yes, in some cases haunted house stories can add charm, creating a unique character that appeals to certain buyers. For instance, a Chicago-area seller openly embraced lore through weekend ghost tours paired with a seven percent price trim and full inspection. This strategy led to twelve offers, including three over asking price. Being honest but measured about history invites buyers who value story alongside value, changing stigma into an asset.
Ready to visualize your perfect layout?
Test-drive layouts visually with ReimagineHome. Drop in your room photo, compare two orientations, and choose the one that fits your life.
Reimagine My Home