Spotlighting others in community real estate marketing builds goodwill, trust, and stronger relationships. Featuring local businesses, neighbors, or client stories highlights the agent’s role as a community connector, not just a salesperson. This strategy encourages reciprocity and word-of-mouth referrals. Sharing guest spotlights in Facebook groups, newsletters, and events enriches local value content and promotes engagement. It demonstrates commitment to the community’s success and makes agents more relatable and trustworthy.