Trends
What is the impact of tracking net income per unit for agents?
Real Estate Agents
Real Estate Marketing
Mortgage
Buyers
Sellers
Answer
Tracking net income per unit lets agents understand profitability after splits, fees, marketing, and taxes on each sale. This insight helps identify which deals truly support their lifestyle and which cost too much to pursue. For instance, if cost per closing exceeds twenty percent of gross commission, profitability suffers. By regularly reviewing these numbers, agents can adjust lead sources, negotiate fees, and optimize expenses to build a sustainable business from one sale monthly.
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