Truthful and ethical AI enhancements matter because over-edited or misleading images inflate buyer expectations, causing disappointment during showings and longer days on market. Buyers rely on authentic visuals to gauge condition and space accurately. Ethical AI use involves labeling virtual staging and edits, avoiding changes to permanent features, and adhering to MLS compliance. This honest approach builds trust, accelerates closings, and protects reputations, ensuring technology clarifies rather than exaggerates, ultimately improving return on investment for agents and sellers alike.