Price strategy remains vital even as mortgage rates ease to around six point one nine percent because temporary rate drops increase buyer interest but don't guarantee fast sales. Sellers must price homes based on current market data, not past highs, to attract realistic buyer offers. An appropriate list price combined with a clear concession strategy—such as mortgage-rate buydowns or credit offerings—makes listings competitive. Overpricing risks longer market days and missed opportunities, while precision pricing aligned with affordability drives quicker, more successful transactions.